Industries — Producers 02
You already have an ERP and you are not replacing it. What you don't have is a catalogue the channel's AI agents can read, a view of what the market is asking for before it reaches your order book, and a way to answer customers without a support floor.
What we actually do for you
Oracle stays. SAP stays. We sit above it and solve the eleven things it was never built to do.
Your products, tagged so the channel's AI agents can actually choose them.
02 / AdvantageOne live API your customers plug into, instead of emailed zip files.
03 / AdvantageWhat end customers are asking for, before it reaches your order book.
04 / AdvantageLaunch to the accounts who sell that category, not to the whole list.
05 / AdvantageAging stock matched to the accounts who'd actually take it.
06 / SupportEvery call answered, day or night, from live data.
07 / SupportThe document hunt that holds up orders, answered instantly.
08 / SupportCustomer POs read into your existing system, not retyped.
09 / Work coming inQualified before your team spends a day on them.
10 / CoordinationLab dips, strike-offs and PP samples chased over email, per style.
11 / Every dayThe agent you talk to — about your data, or a job you need done.
01 — Catalogue intelligence
Decorators and distributors are wiring AI agents into their inboxes — agents that read a customer email and recommend the blank. Those agents can only choose from what they can read, and most manufacturer catalogues say "t-shirt, 100% cotton, S–3XL" and stop. When an agent is asked for something that takes a 12-inch front print on heavyweight fleece, a catalogue with no imprint data doesn't lose the comparison. It never enters it.
Distribution used to be won on the sales rep and the sample box. The next round is won on whether a machine can tell what your product is good for. How we do it →
Heavyweight tee · 100% cotton · S–3XL · 14 colours
02 — Product data API
Right now your images, spec sheets and product data go out as emailed zip files and PDFs, and the version running on a distributor's site is two seasons old. We build and maintain one live API — your products, your imagery, your specs — that your customers' systems read directly.
Withdrawn products disappear from every downstream site automatically. Nobody has to be emailed.
03 — Market intelligence
By the time a purchase order reaches you, the decision was made weeks earlier — by a decorator quoting a job for their own customer. We sit in the communication and quoting layer of those print shops, which means we see what the end customer actually asked for, not just what eventually got ordered. You never see the quotes that didn't convert, the colourway that was asked for and wasn't available, or the category quietly accelerating across the channel.
Nobody else can build this. It comes from sitting in the communication and quoting layer of the print shops themselves — the email, the question, the quote — instead of counting shipments months after they happened.
Market-level movement. No individual company's figures are ever shown.
04 — Style launches
Most of the list doesn't decorate that category and never will. The handful of accounts who would have championed it hear about it in the same blast as everyone else, and you find out whether the launch worked at the end of the season.
05 — Overstock & closeouts
Discontinued lines, over-runs and end-of-season inventory sit in a warehouse consuming space and capital. The part of the channel that would happily take it at the right price doesn't know it exists, so it gets liquidated late, in bulk, at whatever a broker offers.
06 — Inbound calls
"What's the lead time on 8,000 in navy?" Right now that waits in a queue, reaches someone who checks two systems, and gets an answer later. Outside business hours — which is most of the day for customers on the other side of the world — it gets nothing.
A caller who asks for a person gets a person. The point isn't to remove your team — it's to stop them spending the day on lookups.
“What's the lead time on 8,000 heavyweight in navy?”
Split shipment offered. Transferred to the account manager when the caller asked about payment terms.
07 — Certs & compliance
Test reports, fibre content, Prop 65, care labelling, social compliance audits, sustainability certifications. Every large customer asks for a different subset in a different format, usually mid-order, and somebody goes digging through a shared drive while the order waits.
This is the least glamorous item on the page and one of the most expensive. It is pure delay, and it happens at the worst possible moment in the order.
“Before we release the PO we need current test reports and your social compliance audit.”
The expiring audit was flagged to your compliance lead the same morning, six weeks before anyone would have noticed.
08 — Email & order intake
Customer purchase orders arrive as PDFs, spreadsheets and portal exports, and somebody keys them into a system that cost seven figures. Alongside them sits a queue of stock checks, status requests and lead-time questions, each a lookup and a two-line reply.
09 — Private label enquiries
Cut-and-sew and private label enquiries arrive vague: a brand nobody has heard of, a reference garment, a quantity that may or may not be real. Your team spends hours going back and forth before anyone knows whether it clears your minimums — and most of them don't.
Of 31 enquiries this month, 6 cleared. The other 25 got an answer the same day without costing anyone an afternoon.
10 — Samples & approvals
Lab dips, strike-offs, fit samples, pre-production approvals. Each one is a submission, a wait, a response and a version that has to be the one that goes into production — and it all lives in a thread with a subject line nobody can search.
The delay is visible while it can still be recovered, rather than at the production meeting.
11 — Ask it anything
The other agents work the phones and the queue. Reggie sits in a panel beside whatever you're doing, knows how the software works and can query your live data — so the answer is about your business, not a help article. And it doesn't just answer: it does things.
It also writes the brief that lands in your inbox each morning — in plain English, in the format you asked for.
“Which styles are specified most often by the channel but slowest to ship from us?”
“Which of our styles are missing imprint dimensions in the catalogue feed?”
Every action it takes is written to the audit log.
The roster
Oracle, SAP, whatever you have — it stays the system of record. We become the layer above it that talks to customers and understands the market.
Answers every call, day or night, from live stock, allocation and production data. Transfers warm when a human is genuinely needed.
Works the email queue with the same brain and the same answers, and escalates anything with a decision in it.
Reads customer purchase orders in any format and writes clean records into the ERP you already run.
Tags your range with imprint locations, dimensions, suitable methods, specs and use cases, and keeps the imagery and data feed current.
Answers document requests from the correct current certificate, tracks expiry, and fills recurring vendor questionnaires.
The one you talk to. Answers questions about your own data and carries out tasks behind a confirmation.
We map your stack — order system, mailbox, product data, inventory, document library — and the agents work above it, writing finished records back where they belong. Every build is mapped to the systems in front of us, so it starts with a scoping engagement rather than a signup.
Send us one real enquiry — the email, the purchase order, the artwork, the messy bits — and we'll run it through the agents in the first ten minutes of the call. That's a faster argument than anything we could write here.